I am an Experiment.
Imagined by AI, the Limited Edition series from Departed Spirits is a fearless dive into the uncharted. Encased in sleek silver tins, these spirits embody experimentation in every possible sense – from their bold flavors to their groundbreaking visual identity. Created through an unprecedented collaboration between human creativity and machine precision, the artwork on each tin is a hauntingly unique fusion of artistry and technology. Designed in part by robots, it reflects the daring spirit of the flavors contained within.
At the heart of this series are two trailblazing creations. Super Mango reimagines salted mango gin with a cheeky, unexpected salt twist that enhances its tropical vibrancy, creating a drink that surprises and delights. Bloody Cello, on the other hand, combines the juicy intensity of blood orange with the smoky warmth of ancho chili, crafting a bittersweet, smoky profile that lingers long after the last sip. Both flavors challenge convention, offering a taste adventure unlike any other.
Each tin boldly declares: “I am an experiment.” This statement is more than a tagline – it’s a declaration of intent. It invites you to embrace the unexpected, to revel in the thrill of discovery, and to savor the unconventional.
This series is not just a limited release; it’s a manifesto of innovation. By colliding tradition with technology and audacity with artistry, the Limited Edition series creates something entirely new – a testament to the power of experimentation and a tribute to the boundless possibilities of imagination.
CREDIT
- Agency/Creative: Marx Design
- Article Title: Departed Spirits Limited Release by Marx Design
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: New Zealand
- Agency/Creative City: Auckland
- Market Region: Oceania
- Project Deliverables: Brand Design
- Format: Can
- Industry: Food/Beverage
- Keywords: Designed By Robots
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Credits:
Design Agency: Marx Design