Deer Coffee is an argentine company that came to us for the creation of its visual identity and also its packaging. In the first contact with the briefing, we identified words that translate the essence of the brand: family, origin, delicacy and elegance.
The company is run by two twin sisters and for this reason we decided to use inspiration from their biggest family bases, fundamental in the first stages of the project.
As a symbol and name of the coffee shop, the representation of a deer was chosen, an animal that translates the wanderer and hunter life of the twins’ father. The colors directly reflect the brand’s elegance and sophistication.
Inspired by the Patagonia mountain ranges – to the south – and Jujuy – to the north – we develop shapes and textures that translate the shades of these mountainous reliefs in Argentina.
CREDIT
- Agency/Creative: Barbara Design Studio
- Article Title: Deer Coffee Brand
- Organisation/Entity: Freelance, Non Published Concept Design
- Project Type: Packaging
- Agency/Creative Country: Brazil
- Market Region: South America
- Project Deliverables: Brand Identity, Brand Strategy, Packaging Design
- Format: Bag, Blister-Pack, Box
- Substrate: Pulp Carton, Pulp Paper
