Truth Coffee – Manhattan Project
Truth Coffee is somewhat of an institution in Cape Town. They asked us to create a packaging for their 2.25kg blend with the theme of The Manhattan Project. Inspired by propaganda art through the ages, but paired back to the graphic black and white of the Truth brand, the packaging embodies the spirit of the time.
Further to the design of the packaging, the photoshoot aimed to capture the mass production as well as a militant feel to link back to the Vietnam war.
CREDIT
- Agency/Creative: DEEP Agency
- Article Title: DEEP Agency Designs and Creates New Coffee Packaging for Truth Coffee
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: South Africa
- Market Region: Multiple Regions
- Project Deliverables: Brand World, Branding, Graphic Design, Illustration, Packaging Design, Photography
- Format: Bag
- Substrate: Plastic
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
