De Bortoli Wines is proud to introduce One Line, a new wine range that captures the essence of Rutherglen’s rich winemaking heritage while embracing its future. Rutherglen has long been known for bold, flavourful wines like Muscat and Durif, but with One Line, De Bortoli celebrates the region’s ability to craft vibrant, modern white wines.
The first wines in the One Line range—Pinot Grigio and Fiano—highlight the diversity of Rutherglen’s terroir, where the region’s gravelly, alluvial soils and warm climate create the perfect conditions for these expressive wines. The 2024 One Line Pinot Grigio offers a delicate yet refreshing experience with inviting aromas of fresh pears, citrus, and subtle almond notes. Its crisp, savoury finish makes it a perfect pairing with a variety of dishes.
Meanwhile, the One Line Fiano brings vibrant acidity, along with flavours of citrus and hazelnut, delivering a rich, textural experience. It’s an ideal match for creamy pasta dishes or fresh seafood. Both wines are crafted with sustainability in mind and are certified by Sustainable Winegrowing Australia, ensuring that the wines not only reflect the region’s character but also its commitment to the future.
Designed by the in-house design team at De bortoli wines the label is inspired by the concept of one line art—a continuous stroke creating a complete image—One Line is a reflection of Rutherglen’s ongoing journey. The purple foil and metallic cap closure add premium cues to the packaging to represent the quality of the wine within the bottle. Each wine in the range represents a chapter in this story, showcasing the endless possibilities of the region’s winemaking potential.
With One Line, De Bortoli invites you to explore the versatility and excitement of Rutherglen. Taste the country, and join the story, one sip at a time. The story never ends!
CREDIT
- Agency/Creative: De Bortoli Wines
- Article Title: De Bortoli Wines Reveals One Line Range Inspired by Rutherglen’s Unique Terroir
- Organisation/Entity: In-House
- Project Status: Published
- Agency/Creative Country: Australia
- Agency/Creative City: Melbourne
- Market Region: Australia
- Industry: Food/Beverage
- Keywords: WBDS In-House Design Awards 2024/25 Wine, Graphic Design, In house, De Bortoli, Australia