The new De Bortoli Petit Moscato was created by the in-house design team at De Bortoli. Featuring a beautiful collection of succulents, cacti and flowers on the label and gorgeous blushing pink wine. The label is screen printed and wraps around the base of the bottle with a subtle bunch of succulents wrapping around the bare finish at the neck of the bottle, allowing the design to truely shine.
The creative direction for Petit Moscato is inspired from Boho Cacti, which brings to the beauty and free spirit of the vast, hearty and magnificent flora. Petit Moscato will be a showstopper at any get together.
Petit Moscato is made from premium Muscat grapes from Rutherglen, a region renowned globally for producing outstanding, award-winning wines with a unique regional character including fortified and premium quality red wines.
The packaging design for Petit Moscato which is a screen printed bottle is truly a gorgeous, beautiful work of art with endless possibilities for escape and indulgence! The colours from the succulents contrasting against the colour of the wine to help the design stand out much like cacti and succulents do in nature often growing from the sun burnt soil.
Targeting females aged 18 – 34 years, the sweet, fruity, approachable and easy drinking Petit Moscato is a more appealing wine style to new-to-wine consumers. We wanted to ensure that the packaging design captures the attention of this audience who enjoy a bit of girl time and party with friends. Hence Petit Moscato met the design brief which positions this wine as – Perfect for dressing up the garden party!
Made from Muscat Rouge à Petits Grains with its name coming from the characteristic of small berry size in tight clusters with pinkish skin colour, Petit Moscato is anything but small.
It’s Classic but not Conservative, It’s Graceful but not Modest, It’s Modern but not Pervasive, It’s full of Confidence but not Egoist.
Petit Moscato is a ball of fun and flavour with the perfect balance of bright fruits, soft acidity and spritzy finish. Indulgent refreshment!
- Agency/Creative: De Bortoli Wines
- Article Title: De Bortoli Petit Moscato Packaging Design Creation
- Organisation/Entity: In-House
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: Australia
- Agency/Creative City: Melbourne
- Project Deliverables: Packaging Design
- Industry: Food/Beverage
- Keywords: WBDS In-House Design Awards 2022/23