AM is a brand of products committed to skincare, employing nutrients from the earth with the highest quality. They currently have one category of products which is day & night lotions. The motto for this category is day & night routine for perfect skin.
The main goal was not only to develop a unique concept that differentiates the project from competitors but also to convey the motto into the visual designs. The gradient colors, which have been used across the entire identity system, are inspired by the day & night sky colors.
- Agency/Creative: George - Graphic Designer
- Article Title: Day & Night Lotions
- Organisation/Entity: Freelance, Published Self Promotional Design
- Project Type: Packaging
- Agency/Creative Country: Bulgaria
- Market Region: Europe
- Project Deliverables: Brand Advertising, Brand Architecture, Brand Creation, Brand Design, Brand Identity, Brand Naming, Brand Strategy, Brand World, Branding, Graphic Design, Identity System, Packaging Design, Product Architecture, Product Naming, Research, Tone of Voice
- Format: Bottle, Box
- Substrate: Pulp Carton, Pulp Paper