Day & Night Lotions
AM is a brand of products committed to skincare, employing nutrients from the earth with the highest quality. They currently have one category of products which is day & night lotions. The motto for this category is day & night routine for perfect skin.
The main goal was not only to develop a unique concept that differentiates the project from competitors but also to convey the motto into the visual designs. The gradient colors, which have been used across the entire identity system, are inspired by the day & night sky colors.
CREDIT
- Design Agency: George - Graphic Designer
- Organisation/Project Type: Freelance, Published Self Promotional Design
- Article Title: Day & Night Lotions
- Brand / Project Name: AM - Visual Identity & Packaging
- Strategic Deliverables: Brand Architecture, Research / Insight, Brand Naming, Product Architecture, Brand World, Brand Strategy, Tone of Voice, Product Naming
- Design Deliverables: Packaging Design, Brand Identity, Identity System, Branding, Brand Creation, Graphic Design, Brand Digital Design, Brand Advertising
- Location: Bulgaria
- Market Country: United Kingdom
- Market Region: Europe
- Product Category: Health & Beauty
- Consumer Packaging Format: Bottle, Box
- Consumer Substrate / Material: Pulp Carton, Pulp Paper
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
