” Russian folk tales “The Frog Princess”
… it is not easy to relieve Koshchei: his death at the end of the needle, then the egg in the duck, then in the trunk, the chest stands on a high oak tree, and that tree Koshchei preserves as his eye.
The special design of the package helps “reveal” the whole essence of the concept “… that needle in the egg, the egg in the duck, that duck in the rabbit, that hare …” ”
CREDIT
- Agency/Creative: David Hovhhanisyan
- Article Title: David Hovhhanisyan – “The Frog Princess” (Concept)
- Project Type: Packaging
- Format: Blister-Pack, Pouch
- Substrate: Pulp Carton, Pulp Paper
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