This project is a visual proposal for the product (Coca-Cola with coffee), this concept was presented to a brand consulting company, the objective in this task was to propose a design based on colors or gradients, delicate finishes (opaque) , the brand logo and the use of fonts that will be connected to the product if you need to use illustrations of any kind on the packaging.
CREDIT
- Agency/Creative: David Espinosa IDS
- Article Title: David Espinosa IDS Concept for a Coca-Cola Café Coffee Experience
- Organisation/Entity: Concept, Non Published
- Project Type: Packaging
- Agency/Creative Country: Colombia
- Market Region: South America
- Project Deliverables: Brand Architecture, Brand Strategy, Packaging Design, Tone of Voice
- Format: Can
- Substrate: Metal, Plastic
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
