Brand Bio: Sazume is an Armenian high fashion brand. They produce casual, classical, and timeless clothes that are in line with the latest seasonal trends of world fashion. Sazume was born with the efforts of a group of fashion and clothing industry professionals. Combining their experience and passion for fashion, they answer the ultimate question of every woman’s life — “What shall I wear today?”

Naming Solution: The naming objective was to find a name that will actively be used in fashion talks, making the brand memorable. This new Armenian fashion brand will help you create the look that is really Sazume, which translated from Armenian, literally means fits. Sazume — it fits

Design Solution: The Less is More statement guided us through the whole logo design process. It does translate the brand vision and highlights elegance and contemporary minimalism. The elegant simplicity of the logo allows a flexible transformation across all communication.

Advertising and Promotion: The brand release was met with such a great success and it became so loved, that within a couple of weeks the whole line was sold out. The success drove the team to work on new designs and currently new design concepts are in progress, of course with every detail in mind. The big advantage of these costume models is the compatibility with each other. You can get only a few models, mix and match them and they will look brand new every time. Sazume has already managed to acquire an army of loyal customers, who can’t wait for the new Fall collection, which is going to be in line with all the new fashion trends. The new collection comes to make the lives of women easier, creating new looks and feels all the time.