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Đa:mê Cafe Rebrand Visual Identity by Row Nguyen

Đa:mê Cafe Rebrand Visual Identity by Row Nguyen

Đa:mê embarks on a journey alongside aspiring individuals, fueled by a mission to connect, share, and inspire. We envision Đa:mê as a haven where passions are ignited, nurtured, and shared. Our ultimate goal is to establish a space where everyone is welcomed with open arms and a shared passion. As we embark on a phase of expansion and modernisation, embracing a spirit of constant innovation and growth, Đa:mê has undergone a rebranding exercise, revitalising our visual identity. This challenging yet exciting endeavour involved crafting a design that reflects our unique personality and resonates with the youth, while maintaining accessibility and aligning with current trends.

The Đa:mê logo features a stylized “m” and “e” intertwined seamlessly, symbolising the harmonious blend of contemporary aesthetics and traditional values. The choice of a modern, elegant sans-serif font complemented by inktraps exudes a touch of refined classicism. The Đa:mê logo stands as a distinct mark in the contemporary landscape, affirming our mission to connect generations and disseminate the cultural identity of Hue to the younger demographic.
Đa:mê’s key visual serves as a bold declaration of connection and passion. The word “passion” is rendered in a free-flowing One Line Art style, capturing the fluidity and adaptability we embody amidst the ever-evolving currents of time. The interconnected lines of the lettering symbolize the unbreakable bond between Đa:mê and our patrons, united by the fiery passions of youth.

CREDIT

  • Agency/Creative: Row Nguyen
  • Article Title: Đa:mê Cafe Rebrand Visual Identity by Row Nguyen
  • Organisation/Entity: Freelance
  • Project Type: Identity
  • Project Status: Published
  • Agency/Creative Country: Vietnam
  • Agency/Creative City: hue
  • Market Region: Asia
  • Project Deliverables: Brand Identity
  • Industry: Retail
  • Keywords: Brand Identity

  • Credits:
    Creative Designer: Row Nguyen

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