Cuvee Vouno is a distinctive wine in its origin and a result of an intricate process, showcasing the terroir of the Attica region and the expertise of the award-winning winery, Mylonas winery. The wine is fermented and matured on fine lees for many months, while its eclectic grapes originate from rocky and ragged terrain.
To capture its premium essence, we designed a label that embodies the spirit and the harsh nature of this mountainous land. We drew inspiration from the natural world as raw rocks seem to balance delicately in this journey of Savatiano through time, in a meeting of organic and precise lines, juxtaposed by the vast and uncontrollable nature of a mountain range. Although rock dominates the label, there are a couple of other neat details that introduce visual contrast, such as the typography, that is both timeless and contemporary.
The bird on our label is a nod to Mylonas himself, the owner of the winery, who is often moved by the sounds of birds singing on his land. It reminds us of our connection to nature and our responsibility to protect it. Its label, created through a specific silkscreen printing process and sustainable materials, honors the land with a deep respect for mother earth.
CREDIT
- Agency/Creative: polkadot design
- Article Title: Cuvée Vouno – A Label Design that Celebrates the Wonders of Nature by Polkadot Design
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: Greece
- Agency/Creative City: Athens
- Market Region: Europe
- Project Deliverables: Graphic Design, Label Design, Packaging Design
- Format: Bottle
- Substrate: Glass, Pulp Paper
- Industry: Food/Beverage
- Keywords: wine, label, alcohol, label design, graphic design, wine label, design
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Credits:
Creative Director: Nearchos Ntaskas, Clair Georgelli
