Cuveé Chocolate is the home of Australia’s most exclusive and iconic range of traditionally handcrafted chocolate. The concept behind the design is to utilising an acrylic pouring technique to evoke the colour and flavors of the limited edition release – Rum and Raisin. The design had to stand out, while fitting comfortably within their product range and brand elements.
The limitied edition Rum and Raisin which using tanzanian cocoa beans meet Barbados rum – brought to us by Jimmy Rum on the Mornington Peninsula. Bringing back an all–time classic and taking it to the next level.
CREDIT
- Agency/Creative: Ricky Chiu
- Article Title: Cuvée Chocolate Limited Edition Rum and Raisin
- Organisation/Entity: Freelance
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: Australia
- Agency/Creative City: Melbourne
- Market Region: Global
- Project Deliverables: Packaging Design
- Format: Bottle, Box
- Substrate: Glass Bottle, Pulp Carton
- Industry: Food/Beverage
- Keywords: WBDS Creative Design Awards 2021/22
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Credits:
Graphic Designer: Ricky Chiu
Photographer: Leon Schoots
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
