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Cura Mental Health Visual Identity

Cura Mental Health Visual Identity

The New Normal in Mental Healthcare: Cura’s Vision

Cura, a mental healthcare organization, is a compassionate haven for individuals of all ages and genders. Their mission is to revolutionize mental health care by recognizing its personal and dynamic nature. Cura acknowledges the diverse challenges people face in today’s world and respects each individual’s unique journey.

Cura plays a crucial role in society by highlighting the challenges faced by those dealing with mental health issues. They emphasize the importance of recognizing signs of distress and encouraging support from loved ones, believing that this initial therapy is often the most effective.

Inclusivity is at the core of Cura’s approach. They are committed to ensuring that everyone has access to the support they need. Cura understands that accessibility is key to effective care and works tirelessly to break down barriers to mental health treatment.

Cura’s illustrations vividly depict the emotional struggles of mental health challenges, connecting with people on a deep, emotional level. They convey the message that individuals are not alone in their struggles, aiming to make them feel safe and seen.

In a world where the stigma around mental health is fading, Cura is at the forefront, redefining the “new normal” in mental healthcare. Their compassionate approach transcends stereotypes, emphasizing unity, understanding, and empathy. Cura is not just an organization; it’s a movement working towards a world where mental health is embraced, understood, and nurtured by all.

CREDIT

  • Agency/Creative: Tipsybrush
  • Article Title: Cura Mental Health Visual Identity
  • Organisation/Entity: Agency
  • Project Type: Identity
  • Project Status: Published
  • Agency/Creative Country: Nigeria
  • Agency/Creative City: Ibadan
  • Market Region: Africa
  • Project Deliverables: Brand Design, Brand Naming, Illustration, Logo Design, Motion Graphics
  • Industry: Health Care
  • Keywords: Mental Health, Healthcare, Health

  • Credits:
    Illustrations, Brand design: Tijesuni Obereke
    Brand design, Visual direction: Bolarinwa Timi

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