Cloudy Co – Ravensworth
“As part of the initial brief, wine maker Bryan Martin included a selection of articles he had written for his weekly column in The Canberra Times titled ‘Paddock to plate’. The articles proved to be a great insight into Bryan’s approach to food; a weekly culinary adventure and a vehicle for him to explore his eclectic ideas, they were part science experiment, part humourous rantings with a recipe thrown in for good measure.
The articles, along with further discussions around the contents of his kitchen, including the various animal parts gifted by his Murrumbateman neighbours, lead us to design a label range that reflected our client’s epicurean leanings. Inspired by the decadent kitchen and larder scenes of early 17th century Flemish paintings, we designed an entire kitchen scene that could then be separated into individual cameos for the different wines. An illustration was commissioned to execute the scene in the engraving style of that time.”
CREDIT
- Agency/Creative: Cloudy Co
- Article Title: Culinary Adventures Beautifully Expressed, Designed and Illustrated for Wine Range
- Organisation/Entity: Agency Commercial / Published
- Project Type: Packaging
- Agency/Creative Country: Australia
- Market Region: Multiple Regions
- Format: Bottle
- Substrate: Glass, Pulp Paper
