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Cue – Pendleton Directors’ Reserve

Cue – Pendleton Directors’ Reserve

” Directors’ Reserve embodies the lore and legacy of the Pendleton Round-Up, an iconic symbol of rodeo heritage synonymous with the brand. Aged for twenty years, the liquid inside speaks to the same heritage, a whisky showcased in a bottle wrapped in a leather sleeve with tooling crafted by third-generation saddle maker Randy Severe. The special box hosts encases the bottle accompanied by the story of special whiskey with a special heritage.”

CREDIT

  • Agency/Creative: Cue
  • Article Title: Cue – Pendleton Directors’ Reserve
  • Project Type: Packaging
  • Format: Box, Wrap
  • Substrate: Pulp Paper

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