Briefing:
The development of a bilingual book as a complement to the polynuclear exhibition by the artist Cristina Rodrigues, “Cry Of The High”, an exhibition represented by 4 artistic installations, in 4 different places in Portugal, with 4 classical music concerts.
A bilingual book as a complement to the polynuclear exhibition by the artist Cristina Rodrigues, “Clamor da Maré Cheia”, an exhibition represented by 4 artistic installations, in 4 different locations in Portugal, with 4 classical music concerts.
The graphic design would have to be able to represent the connection of the 4 installations, as if they were only one.
Info:
The multi-venue exhibition Cry of the High Tide will feature four original contemporary art installations by Portuguese artist Cristina Rodrigues. The installations will be exhibited simultaneously at four different venues, forging direct relationships with the spaces: the Wharf of the Royal Customs in Vila do Conde; the National Archaeological Museum Garden; the Monastery of Santo André de Ancede; and the Ermesinde Cultural Forum.
Vila do Conde, a town known for its shipyards; Belém, where the Portuguese explorers set sail to discover the world; Ermesinde, founded primarily as a city of labour; and the Monastery of Santo André de Ancede in Baião, where the Holy Spirit has been worshipped for centuries – four places, one story: the human odyssey.
Description:
Just as Cristina Rodrigues, the artist in this exhibition, used the red net to unite the 4 exhibitions in order to create a unique experience, the design also picked up this element, the net, which “fishes” the graphic elements and, at the same time, intends to “catch” the visitor of the 4 installations. We opted for a system of reticles based on the construction of a symmetric graphic text area and asymmetric photographs.
Results:
The book became the essential element and aggregator of the elements that make up this experience, essential to be able to understand the dynamics of the 4 exhibitions, the 4 concerts, the 4 thematic approaches, the 4 locations.
CREDIT
- Agency/Creative: Sergio Duarte , Patrícia Machado , Marco Longo
- Article Title: Cry of the High Tide Book Graphic Design
- Organisation/Entity: Creative
- Project Type: Graphic
- Project Status: Published
- Agency/Creative Country: Portugal
- Agency/Creative City: S. Mamede Infesta , Porto
- Project Deliverables: Graphic Design
- Industry: Entertainment
- Keywords: WBDS Creative Design Awards 2022/23
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Credits:
Creative director / Designer: Sérgio Duart
Designer: Patricia Machado
Photographer: Marco Longo