Telliani Valley launched several limited edition products for company’s 20-th anniversary. Grossmeister (Grandmaster) was one of them. We clearly knew that the product should have had connection with chess and its look and feel should have been solid/formal, so we headed directly to chess palace.
The solution was right in front of us – architectural detail of the palace façade – The Crown. We made the Crown central part of our design. With its simple geometric shape we created pattern, pattern was followed with beautifully crafted typography, typography with die cut details, die cut details with black and white colors as on chessboard, as a result we got a design which is as solid and strategic as chess itself, it is a reflection of pure spirit of Grossmeister.
CREDIT
- Agency/Creative: Kollektiv
- Article Title: Crown Shaped Packaging for Grossmeister Chacha Brandy
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: Georgia
- Market Region: Europe
- Project Deliverables: Brand Architecture, Brand Creation, Brand Identity, Brand Naming, Branding, Graphic Design, Packaging Design, Research, Tone of Voice
- Format: Bottle
- Substrate: Glass Bottle
