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Critida Extra Virgin Olive Oil

Critida Extra Virgin Olive Oil

Our goal, with the new design for Critida olive oil, was to link the product with the long-standing Cretan tradition of olive oil production. We were inspired by one of the symbols of the Minoan era. The Labyrinth, which includes the shape of the droplet, symbolizing in this way the daedal path to creating a unique product.
The strict geometry combined with the plain design approach comes to overwhelm all the previous ones, impelling the consumer’s eye.

CREDIT

  • Design Agency: Leftgpaphic - Lefteris Panagoulopoulos
  • Organisation/Project Type: Freelance, Published Commercial Design
  • Article Title: Critida Extra Virgin Olive Oil
  • Brand / Project Name: Critida - Extra Virgin Olive Oil
  • Strategic Deliverables: Product Architecture
  • Design Deliverables: Packaging Design, Illustration, Branding, Graphic Design, Retail Brand Design
  • Location: Greece
  • Market Country: Greece
  • Market Region: Europe
  • Product Category: Fresh Food
  • Consumer Packaging Format: Bottle
  • Consumer Substrate / Material: Glass Bottle

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