Overview: Wellness Care is a new personal care company that believes beauty should be a source of confidence and not anxiety. Wellness Care is looking to launch its first-ever beauty line, a collection of personal care products that are designed to be used as part of daily life.
Branding Process: We start the branding process with a deep understanding of the product’s uniqueness and value. To help Wellness Care figure out the core values that need to be reflected in its brand, we brainstorm and write down as many attributes as possible, and then we select a few items that work the best for Wellness Care. Wellness Care’s core value is caring about customers’ health and providing healthy products.
We developed the brand identity framework for the line, including the logo and packaging design, and we wanted the brand to feel modern, feminine, premium but can stand on its own.
CREDIT
- Agency/Creative: Creative Monde | Yassine Elbassraoui
- Article Title: Creative Monde Developed Brand Identity and Packaging Design
- Organisation/Entity: Freelance, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: Morocco
- Market Region: Europe
- Project Deliverables: Brand Advertising, Brand Identity, Branding, Identity System, Packaging Design, Research, Tone of Voice
- Format: Bag, Box, Sachet, Tube
- Substrate: Plastic
