Creative Monde Developed Brand Identity and Packaging Design
Overview: Wellness Care is a new personal care company that believes beauty should be a source of confidence and not anxiety. Wellness Care is looking to launch its first-ever beauty line, a collection of personal care products that are designed to be used as part of daily life.
Branding Process: We start the branding process with a deep understanding of the product’s uniqueness and value. To help Wellness Care figure out the core values that need to be reflected in its brand, we brainstorm and write down as many attributes as possible, and then we select a few items that work the best for Wellness Care. Wellness Care’s core value is caring about customers’ health and providing healthy products.
We developed the brand identity framework for the line, including the logo and packaging design, and we wanted the brand to feel modern, feminine, premium but can stand on its own.
- Design Agency: Creative Monde | Yassine Elbassraoui
- Organisation/Project Type: Freelance, Published Commercial Design
- Article Title: Creative Monde Developed Brand Identity and Packaging Design
- Brand / Project Name: Wellness Care Brand Identity & Packaging Design
- External Design Credits: Yassine Elbassraoui Branding & Packaging Designer
- Strategic Deliverables: Research / Insight, Tone of Voice
- Design Deliverables: Packaging Design, Brand Identity, Identity System, Branding, Brand Advertising
- Location: Morocco
- Market Country: United Kingdom
- Market Region: Europe
- Product Category: Health & Beauty
- Consumer Packaging Format: Bag, Box, Sachet, Tube
- Consumer Substrate / Material: Plastic, Paper