Spanish agency Creatique has designed from the very beginning the branding and packaging of a Barcelona-based kidswear brand, called A Happy Koala, which is passionately dedicated to an innovative local product: 100% organic cotton collars that, unlike conventional wool scarves, warm babies up while protecting and caring for their skin, thanks mostly to their enveloping shape. As a result, Creatique has created a brand that represents its core values: warmness, respect for sustainability and distinction through a genuine tone, which can be easily identified in the friendly-koala-shaped packaging.
CREDIT
- Agency/Creative: Creatique
- Article Title: Creatique Designs Branding and Packaging for A Happy Koala
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: Spain
- Market Region: Europe
- Project Deliverables: Brand Architecture, Brand Creation, Brand Identity, Brand Naming, Brand World, Branding, Packaging Design, Photography, Tone of Voice
- Format: Sleeve
- Substrate: Pulp Carton
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
