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Creating Celebratory Packaging for the Chinese New Year

Creating Celebratory Packaging for the Chinese New Year

Creed wanted to create an experience that would help its customers celebrate the Lunar New Year. These Chinese red packets come in a set of 8 coordinating envelopes and a box which were designed to honor a gift giving moment and culturally significant time of the year. The patterns were created using a gold foil, clear spot varnish, and a printed tone-on-tone shade of red Pantone for a subtle contrast.

CREDIT

  • Agency/Creative: Christine Clayton Design
  • Article Title: Creating Celebratory Packaging for the Chinese New Year
  • Organisation/Entity: Freelance, Published Self Promotional Design
  • Project Type: Packaging
  • Agency/Creative Country: United States
  • Market Region: Multiple Regions
  • Project Deliverables: Graphic Design, Packaging Design, Photography, Research
  • Format: Box, Sleeve
  • Substrate: Pulp Board, Pulp Paper

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