Autoglow, a Saudi Arabian high-end car care service provider, offers moments of delight to its clients. As an agile caterer, it is able to satisfy the clients’ and their cars’ needs with utmost sophistication through the latest trends.

They approached Blue Hat in order to create a branding strategy that conveys the brand’s ethos and values. The aim was to be perceived as the best high-end car care service in Riyadh that offers moments of delight throughout the experience and caters to B2C as well as B2B clients for reasonable prices.

Autoglow’s brand’s essence are dynamism, reliability, and transformation, which was reflected in the logo created. To reflect the brand’s core values, the logo reflects dynamism and sophistication as well as friendliness and bold expression with a chunky and modern fusion of the letters a and g (referring to autoglow).

The use of lowercase and rounded shapes in the letters conveys approachability and youthfulness. The brand echoes the magician’s brand personality through the element of surprise as well as the star shapes used inside the letter g to portray the concept of glowing and sparkling as well as dynamism through the morphing of the shapes. The colors used are contrasting and youthful balancing between an electric blue and bright/fresh shade of blue-green.

For this unique concept, our branding extended to every aspect of the business. Brand applications included customized car scents, digital menu stands, floor mats, tissue boxes, summer and winter uniforms, brand van design, and other!