Hip Hip Monkey is a conceptual collection of healthy snacks for little ones: 6-months to 8-years. Hip Hip Monkey it’s a collection of energy balls for the kids inspired by the usual homemade recipes presenting themin a colorful and dynamic packaging that all family members would love.

The logo incorporates the initials of the brand name as well as the main character: a jumping monkey. With simple graphics, gigantic fruits, and bright colors, the packaging has the purpose catch the eye of those who are looking for a healthy option at snack time. This monogram has a strong and simple personality, so the range of products could be expanded without losing its identity.

What’s Unique? Market demand for healthy products increases every day. We imagine what would be to create a packaging that looks and feels healthy under the concept “less is more” while having a creative and vibrant personality through the use of movement and bold colors. Keeping in line with the fun personality of the packaging, the gigant fruits are the background creating and preserving those small characteristics that distinguish them from other fruits, thus achieving a distinction at a distance. This would be a very positive point, for example, in the supermarket aisle.

For the art direction, we decided to use colored backgrounds to make the packages vibrate even more and in others to use more neutral colors to show the naturalness of the ingredients. Either option works to show what this product would look like in real life: fun, natural, and simple.