Rethinking the previous brand concept in order to create a new one from scratch. That is means to create a new personality to generate an impressive identity and the to produce the editorial and digital design part. The main focus was to create an ‘intangible’ concept to generate feelings and emotions to the customers.
CREDIT
- Agency/Creative: Buri estudio
- Article Title: Creating a New Visual Identity for Alma
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Identity
- Agency/Creative Country: Spain
- Market Region: Europe
- Project Deliverables: Brand Design, Brand Identity, Brand Naming, Brand World, Branding, Graphic Design
- Industry: Retail
- Keywords: visual identity, branding, graphic design, buri, buri estudio, retail, interior design, visual merchandising, art direction, showroom, editorial design, textures, digital design
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
