Branding agency Valiant has revealed the project they’ve been working on with global influencer Stella Cini.

The hair and beauty social star wanted to launch a new product and needed a name, branding, packaging and an ecommerce platform to sell it from. As an expert in all things related to hair, Stella had a strong vision for her brand – exceptional product performance with beautiful aesthetics – hair tools made to be seen. These products needed a premium brand identity and packaging to match.

The brand Stellari has now been launched.

Stellari by Stella Cini is an elegant brand identity with a full logo as well as a stamp. The brand development was created to be work on the products themselves as well as packaging and marketing materials. The brand name Stellari is balanced beautifully on the hairbrush as well as a Stellari Stamp which is embossed into the premium gold end of the brush handle. The packaging provides a beautiful unboxing opportunity. Stunning black and rose gold colours with foiling and spot varnishing to highlight the branding. A matching ribbon pull enables the brush to be revealed smoothly. Once opened an insert tells the new owner the Stellari story. When that is lifted the brush can be seen.

Valiant designed and built a new ecommerce website to launch the products from. Brought to life with Stella’s beautiful videos and imagery and launched across her social channels. The branding is consistent across everything.