The design concept of the Coruja Astronauta project leads to the modern universe of canned drinks, with quality and eccentricity in their formulations and combinations. The color code defined for the initial flavors of the line were determined and selected based on the main ingredients of each flavor. For the design, we defined a clean and contemporary language to balance all the information and possible variations of new items for the product line.
A brand with a clear attitude and positioning, establishing objective communication with its consumer. Generating ease for the exposure of claims and also positioning at the POS, enabling a variety of actions and interactions between channels and the consumer audience.
Regarding the breadth of the portfolio, all research was strategically and visually structured and planned for a significant increase in products and also changing to food/snacks a growing demand in the current scenario, where promotional packages must be produced with your own brand and also with the partnerships between products and lines related to the segment.
With the modern appeal of its visual communication, it was possible to use various clothing items, bringing diversity to the brand and greater identification and loyalty with its audience.
Young positioning, with empathy, demonstrating all its socio-environmental responsibility throughout the chain and guiding the actions of a sustainable future, without forgetting the joyful way of expressing itself, promoting well-being for a movement of good sensations.