Studio D87 – Lazy Hunter Restaurant
Lazy Hunter is an exciting street food restaurant based in Kentish Town, London that serves best steak and burgers in town. Exciting restaurant requires exciting branding. That being said, the entire idea behind the logo mark was to translate its rich and tasty culture in its visual representation. One of the most important pillars of the name was its key values: Cheekiness, fun, quirky and humour. Simple, stylish with a sprinkle of hunting spirit in mind. These are the phrases that represent what lazy hunter stands for. Knowing that, the goal was to take one particular element and make it the focal point off the brand. Humour was the chosen subject which inspired and drove to create the identity. Setting a trap in a funny way was as much as a metaphor for luring folks in to get their boots polished and knives sharpened for a good meal as well as being community’s top spot to get together.
CREDIT
- Agency/Creative: Studio D87
- Article Title: Corporate Branding for a Street Food Restaurant in Kentish Town, London
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: Lithuania
- Market Region: Europe
- Industry: Hospitality
