DSR Branding – Babel Creative Brand Development

Background and ChallengeBabel Creative believe in the potential of communication. They see meaning, and craft copy to communicate that meaning well. Simply put, Babel move words.Babel Creative partner with Digital Agencies and Marketing Professionals to provide content strategy, copywriting and proof-reading. The challenge was to develop an identity that could accurately represent the business, and market it in such a way that fulfils the audience expectations of a creative content brand.Our ApproachThe tagline; ‘Moving Words’, is a play on what Babel does — not only moving words on a page, but developing content which generates a true feeling and response. This concept is brought to life when the brand identity elements are rearranged to communicate different meanings. Encouraging play and experimentation, those interacting with the Babel brand are provided a degree of agency, with the ability to move letters to create something of their own.