Corporate Branding by INDUSTRIA

Corporate Branding by INDUSTRIA

IPM is a high-end real estate investment consulting firm based in Tulum, Mexico. The challenge was to build a brand that transmits seriousness and tranquility, and a symbol with IPM initials that acts as protagonist of the identity. We created the brand identity inspired by the “beach-office” concept, the corporate-relaxed, which is the company’s attitude in the business world. We designed a unique and remarkable icon with the interwoven IPM letters, forming a target that suggests the aim for the best investment. The color palette, inspired by the sky and the sea, conveys seriousness and lightness and the metallic blue print adds a tone of modernity and sophistication to the brand.

CREDIT

  • Design Agency: INDUSTRIA Branding Co
  • Organisation/Project Type: Agency, Published Commercial Design
  • Article Title: Corporate Branding by INDUSTRIA
  • Brand / Project Name: IPM Brand Identity Design
  • Strategic Deliverables: Research / Insight, Brand World, Brand Strategy, Tone of Voice
  • Design Deliverables: Brand Identity, Identity System, Branding, Brand Refinement, Graphic Design, Brand Rejuvenation
  • Service Brand Application: Brand Guidelines, Editorial, Print Brochure, Print Stationery, Signage
  • Location: Brazil
  • Market Country: Mexico
  • Market Region: North America
  • Project Keywords: Branding, Identity Design, Graphic Design, Signage, Corporate, Business, Real Estate, Investment, Tulum, Mexico, Industria Branding
  • Industry Category: Real Estate

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