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Corporate and Consumer Brand Creation for A Cross-cultural Collaboration Garments and Goods Brand

Corporate and Consumer Brand Creation for A Cross-cultural Collaboration Garments and Goods Brand

Eme Design Studio – Wondor

El Paso Texas-based Wondor is rooted in the idea that cross-cultural collaboration offers fertile grounds for the production of services and the creation of unique garments and goods. The brand is focused on weaving connections through various enterprises that encourage people to re-engage with the world. EME Design Studio approached this concept starting with the creation of the Wondor logo: a curious hummingbird. This hummingbird was then modified to create the various Wondor sub-brands; which combine various objects with the hummingbird’s wing. The packaging for this brand is heavily focused on Wondor Apparel, where dots and lines represent the weaving of the artwork of indigenous Mexican craftswomen with the design looking to redefine luxury apparel and goods. These dots and lines are often used to create shapes, which are inspired by the patterns found in Wondor Apparel’s artisan artworks.

CREDIT

  • Design Agency: Eme Design Studio
  • Organisation/Project Type: Agency Commercial, Published
  • Article Title: Corporate and Consumer Brand Creation for A Cross-cultural Collaboration Garments and Goods Brand
  • Brand / Project Name: Wondor
  • External Design Credits: Iris Morales Creative Director and Photography,
    Joel Martínez Creative Director and Art Director,
    Francisco Arrieta Designer,
    Photography / Christ Chavez,
    Photography Ingrid Leyva,
    Photography Monica Lozano,
  • Production Credits: Tovar Printing, inkable label co.
  • Project Type: Consumer Brand Creation, Corporate Brand Creation
  • Strategic Deliverables: Consumer Research / Insight, Consumer Brand Strategy, Corporate Research / Insight, Corporate Brand Strategy, Corporate Tone of Voice
  • Design Deliverables: Consumer Branding, Consumer Brand Creation, Consumer Brand Identity, Consumer Brand Experience, Consumer Graphic Packaging Design, Consumer Structural Packaging Design, Corporate Graphic Design, Corporate Brand Creation, Corporate Brand Experience, Corporate Branding, Corporate Brand Identity
  • Location: United States America
  • Market Country: United States America
  • Market Region: Global
  • Product Category: Fashion
  • Consumer Packaging Format: Bag, Box, Tag
  • Consumer Substrate / Material: Pulp Carton, Pulp Paper

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