A deck of cards inspired by the Vietnamese ancient culture. The original idea is to create something unique, traditional and brings back the characteristics of the ancient culture. And I have chosen the Dong Son culture – it’s a bronze age culture in Vietnam. Designs on the highly ornaments of Ngoc Lu and Dong Son drums reflected a sea-oriented society, taken some details on them: human figures, triangles, Viet birds with a long-tailed, deers, circle-life, animals, the sun,… with a various number of there lines out from a center of the design – this is immediately recognizable to people as a representation of the sun. Everything is connected and stylized depictions them on the box/the back/the faces design with a modern-twist and brings a touch sophistication. And this special edition which Luoyue means “Lạc Việt”.
CREDIT
- Agency/Creative: Tuyệt Duyệt
- Article Title: Corona Playing Cards, Luoyue Edition by Tuyệt Duyệt
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: Vietnam
- Market Region: Global
- Project Deliverables: Brand Architecture, Brand Creation, Brand Design, Brand Naming, Brand Strategy, Branding, Graphic Design, Illustration, Packaging Design, Photography, Product Architecture, Product Naming
- Format: Box, Case
- Substrate: Pulp Paper
