Wall’s Cornetto is positioned as the perfect innocent icebreaker. It encourages its consumers to not hold back and to tell their crush how they really feel by giving them a Cornetto.
1HQ Singapore collaborated with Wall’s Cornetto Thailand to create unique pack designs to mark Valentine’s Day 2020.
The tradition of giving flowers on Valentine’s Day is one that dates back to the late 17th century. Over the last few years, around February 14th, Thailand sees the price of roses increase thrice fold, making the usual gift of flowers an expensive and unattainable one for most Gen Zs. Seeing this as an opportunity, 1HQ developed a range of Limited Edition pack designs for three new flavours of Cornetto, with each design inspired by the age-old tradition of giving flowers, whilst also demonstrating a different stage of falling in love.
Hokkaido Rainbow Milk with its playful design and flirty flowers, illustrates the first flutters of attraction; Raspberry Yoghurt showcases newly pink and red blooming roses to capture a blossoming love, and Dark Chocolate Brownie is intense and sensual in its execution echoing the deep feelings when your head over heels in a relationship. All designs are printed on a metallic substrate, ensuring a premium finish.
Why say it with flowers, when you can say it with Cornetto.
- Agency/Creative: 1HQ Brand Agency (Singapore)
- Article Title: Cornetto Breaks Tradition for Valentine’s Day
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: Singapore
- Market Region: Asia
- Project Deliverables: Branding, Graphic Design, Illustration, Packaging Design, Research
- Format: Sleeve, Wrap
- Substrate: Pulp Paper