Luminous Design Group – Marchoc
“Package design for a series of aromatic chocolate beverages. The various flavours of these special beverages are communicated by the use of oxymoron illustrations describing metaphorically each flavour. The color palette is composed by intense combinations along with illustrations that convey the joyful sense of the product. Typography underlines and completes the artwork as a result of the manual work that’s needed for the preparation of these unique beverages.”
CREDIT
- Agency/Creative: Luminous Design Group
- Article Title: Consumer Brand and Packaging Redesign Series of Aromatic Chocolate Beverages
- Organisation/Entity: Agency Commercial / Published
- Project Type: Packaging
- Agency/Creative Country: Greece
- Market Region: Europe
- Format: Pot, Sleeve, Tin
- Substrate: Metal, Plastic, Pulp Paper
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
