Created in honour of Connor Sparrow (1906 — 1994); a name synonymous with pioneering South Australia’s premium grape-growing history. Connor once owned the property now occupied by ’Connor’s Farm’ wines.
The label’s sparrow feather is a visual representation of his name living on – ”As feathers live on in drifting winds, so too does his name.”
CREDIT
- Agency/Creative: David Byerlee Design
- Article Title: Connor’s Farm Wines Packaging Design – South Australia
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: Australia
- Market Region: Global
- Project Deliverables: Brand Architecture, Brand Creation, Brand Identity, Branding, Graphic Design, Identity System, Packaging Design, Tone of Voice
- Format: Bottle
- Substrate: Glass Bottle, Pulp Paper
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
