Creating the right identity and aesthetics for your brand is an essential part of every product. The design of a product significantly influences our purchasing decision because good design always conveys an image and utility. To stand out with your product today, you need character and clear, effective communication of your idea.
In my projects, such as this Packaging, it often revolves around combining illustration and design seamlessly. As a graphic designer and illustrator, I offer a one-stop solution: the individual elements harmoniously come together, creating a cohesive design aesthetic for your product.
My goal is to highlight each project in its unique way, making it visible, successful, and memorable. Here, I have developed a conceptual packaging design for Fruty fruit ice in three fruity flavors:
Introducing Fruty – fruity & natural fruit ice on a stick – the perfect, healthy refreshment for hot days! Shown here is a conceptual packaging design for the flavors Strawberry, Lemon, and Cherry. Made from 100% natural ingredients – a healthy refreshment that becomes a true summer delight without any guilt, thanks to the real fruit juice flavor explosion!
The design prominently features a photorealistic depiction of the product itself, in the form of an ice cream illustration. In the background, fruits illustrated in a flat style provide a lively representation of the flavors. This creates a striking and minimalist modern look that vividly and boldly invites you to enjoy a healthy and fruity refreshment.
- Agency/Creative: Stefanie Twellmann // Gafik & Illustration
- Article Title: Conceptual Packaging Design for Fruty
- Organisation/Entity: Freelance
- Project Type: Packaging
- Project Status: Non Published
- Agency/Creative Country: Germany
- Agency/Creative City: Hamburg
- Market Region: Europe
- Project Deliverables: Brand Design, Brand Naming, Illustration, Logo Design, Packaging Design
- Format: Pouch
- Industry: Food/Beverage
- Keywords: popsicle, ice, fruit, packaging design, illustration, brand design
Design concept and realisation: Stefanie Twellmann