Andrew Hall – Nike Elite Sock Redesign
“The new Nike Elite packaging carries a play on shape, both relative to a basketball court and a pair of socks. At centre court the sock is revealed using negative space displaying the Swoosh. At the back the signature Elite pattern is displayed with the NBA logo at the side.
Giving an exciting revamp to the brands packaging and a new experience for the consumer.”
CREDIT
- Agency/Creative: Andrew Hall
- Article Title: Concept Redesign for Nike Elite Socks, Celebrating New Partnership with the NBA
- Organisation/Entity: Student Concept / Non Published
- Project Type: Packaging
- Agency/Creative Country: Canada
- Market Region: North America
- Format: Box
- Substrate: Pulp Board, Pulp Carton
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
