GO GREEN! FEST is a sports festival in the park supporting the ecology and active lifestyle. The festival brings together open-air visitors to the park to maintain a healthy life style and a good mood.
The main concept for identity was the animated grid from the world of sports games. The mesh of a living leaf is the personification of life and nature, which connects with the world of sports and gives rise to a new image.
- Agency/Creative: Fida Kuchukbaeva
- Article Title: Concept for Sport Festival “Go Green Fest”
- Organisation/Entity: Student, Non Published Concept Design
- Project Type: Identity
- Agency/Creative Country: Russia
- Market Region: Global
- Project Deliverables: Brand Advertising, Brand Identity, Brand Naming, Graphic Design, Identity System, Illustration, Research
- Industry: Public Utility
- Keywords: Identity, Graphic design, Sport, Festival, Event design