Drawing inspiration from the firefly squid, we create a craft beer branding that reinvents the usual image of breweries with ocean-inspired visuals. From the darkest corner of the ocean, a new legend is being born, an electric brewery branding. Driven by climate change & the desire to bring a positive message to the market, this craft brewery branding reflects an environmental direction. In addition, the target audience includes a generation that treasures brand values and social commitment. To sum up, it’s all about great beer and renewable energy.
The brewery brand values the importance of climate change & looks for new ways to support it while offering a unique experience to its customers. Therefore, we design a craft beer packaging and visual identity that presents the company’s message. Firstly, we want to convey the company’s position on renewable energy. Secondly, the brewery branding we’ve developed appeals to a specific audience.
All the elements that our drinks branding agency designed for this craft brewery allow customers to both discover and follow an engaging new company. That is to say, the brewery signage, the brewery menu design, the beer packaging, the digital appearance, and the entire visual identity convey the brewery’s particular style and unique vision to its audience. The handcrafted illustrations and the dark color system symbolize the world under the sea. In addition, the brewery logo design mixes modern typography with a handwritten style to emphasize a small batch production. To conclude, the firefly squid becomes the symbol of renewable energy & good beer.
CREDIT
- Agency/Creative: CreativeByDefinition
- Article Title: Concept for Brewery Branding That Lights Up the Dark Ocean
- Organisation/Entity: Agency
- Project Type: Graphic
- Project Status: Non Published
- Agency/Creative Country: Romania
- Agency/Creative City: bucharest
- Market Region: Global
- Project Deliverables: Brand Design, Brand Guidelines, Brand Identity, Brand Naming, Branding, Graphic Design, Packaging Design
- Industry: Food/Beverage
- Keywords: brewery branding, craft beer branding, beer branding, beer packaging, design, beer packaging, craft beer packaging, brewery graphic design, craft brewery branding, brewery menu design, brewery signage, brewery logo design, brand design agency, branding agency, drinks branding agency, packaging design agency
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Credits:
creative director & senior designer: gabi chelsoi
