HIBRID is a music festival held in Brazil. It hosts artists of different genres from all over the world. The branding for HIBRID is based on the theme ‘geometric movement’. It incorporates bright colours and gradients to bring a fun and energetic feel. The geometric elements are paired with festival images and gradients to add flow and movement to the branding.
CREDIT
- Agency/Creative: Anu Manohar
- Article Title: Concept Branding for a Music Festival by Anu Manohar
- Organisation/Entity: Freelance, Non Published Concept Design
- Project Type: Identity
- Agency/Creative Country: India
- Market Region: Asia
- Project Deliverables: Brand Identity, Brand Naming, Branding, Graphic Design, Tone of Voice
- Industry: Entertainment
- Keywords: Music festival, Event branding
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
