A new identity brand for the Meat Trade in the Municipal Market of São Paulo. A mixture of modernity and tradition, which marks a mark of faith in 1914, but remains current today.
The creative concept started from an older typography, in the form of a stamp, as well as the photos and colours used on the stretcher and in all its visual identity. In addition to the visual identity, the materials used for all the pieces also gave this retro look, such as butchers and meat shops from the beginning of the century.
CREDIT
- Agency/Creative: Studio Branco
- Article Title: Comércio de Carnes Mercado Central New Branding
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Identity
- Agency/Creative Country: Brazil
- Market Region: South America
- Project Deliverables: Brand Creation, Brand Identity, Brand World, Branding, Graphic Design
- Industry: Food/Beverage
- Keywords: Butcher
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
