Le Trang Chicken Rice was born and developed in 2015. With 10 branches in the Can Tho City, Vietnam. Le Trang Chicken Rice is still one of the No. 1 chicken rice brands in Can Tho area. With the desire to bring its brand further, Le Trang Chicken Rice has chosen Demad Agency as a partner to change its brand identity system.

Le Trang chicken rice was born and developed in 2015, not only has conquered millions of fastidious customers with its rich and distinctive taste, but also is one of the first chicken rice brands to use aluminum cans to keep food. heat, ensuring that each serving of rice delivered to customers will always be as hot as freshly cooked at home.
Aluminum cans are also specialized packaging for hot food, commonly used by airlines, so it is very safe and friendly to health, does not generate toxic substances when exposed to hot heat.
Le Trang always uses fresh chicken to keep its natural freshness and sweetness and does not use MSG when marinating or in seasoning to ensure 2 elements delicious – healthy for a complete customer’s meal.

The icon is inspired by the character’s face with a chicken hat. Expression expressing satisfaction and contentment after a delicious meal. The brand wants the logo image to show a fun, dynamic and youthful personality.

Graphic elements with fun, mischievous colors. Express many different unique emotional states when experiencing the service at Le Trang Chicken Rice. Get inspired by the states, emotions, or ingredients associated with food.
We want to bring to the community new and interesting experiences when coming to Le Trang Chicken Rice