Collette is a premium incense brand concept focused on helping people heal themselves through aromatherapy.

In a digital world that is busy and full of distractions, it certainly affects the health of thinking which has an impact on the health of the body. Busy work and heavy news traffic on social media are believed to increase the stress levels and loss of focus. Of course this will have a negative impact on one’s life both in the work and family environment.

Collette’s premium products are presented through a clear, clean and sustainable identity as part of the brand’s vision as a self-healing therapeutic solution.

Collette’s custom logotypes are simple, clear and responsive, feel dynamic, premium and modern. We remove distractions that reduce ambiguity to provide emotional engagement through visuals. Less is more.

The Collette logotype is made to maximize its function as a premium brand identity, the Collette logotype must be maximized if executed using the embossed, debossed or hot foil method. This production method will be applied to the packaging to maximize the visual impact of a premium and quality brand.

The use of textured paper such as colorplan on the collateral material makes the brand identity more premium. This is part of the strategy for designing Collette’s brand identity, both for online and offline functions.

For the responsive logotype, we took the letter “Co” which we designed to be associated as a special character in the Collette wordmark. This will be used to replace the logo in smallest size, such as Instagram/facebook/web faticon profile photo applications and others.