Coco is a luxurious skin care brand from Greece. The brand offers various products for both body and face. Their skin care products have powerful ingredients, effective formulas and comfortable textures, enabling the maximum release of active different elements, rejuvenating cellular selection.
The products are specially designed for your specific skin needs, and with natural ingredients the products emphasize natural beauty. Guided by our values, we designed our product range with the utmost respect for the environment and against animal testing.
The goal was to create a luxurious and premium identity for the brand. For the logo, a custom-made minimal type with an organic twist to highlight the modern yet natural feel. I used a calligraphy font and one flower. It symbolizes femininity and elegance, narrating that natural skincare is not just a lifestyle.
In the corporate identity I used chocolate marble shade and on the back a light pink marble with a simple font. It gives you a feeling of simpility, elegance and femininity.
For the packaging used marble texture because it shows elegance and premium feeling. In addition, we designed the packaging of our products using recyclable and environmentally friendly materials, with the least possible weight and volume.
CREDIT
- Agency/Creative: Katerina Theodosiadou
- Article Title: Coco Brand Naming, Logo and Brand Identity Design
- Organisation/Entity: Freelance
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: Greece
- Agency/Creative City: Thessaloniki
- Market Region: Europe
- Project Deliverables: Brand Identity, Packaging Design
- Format: Bottle, Box
- Substrate: Glass, Plastic, Pulp Paper
- Industry: Health Care
- Keywords: graphic design, brand identity, packaging
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Credits:
Web Developer: Martha Theodosiadou
