Packaging made for the special edition of Club Social Sandwich cookies product of Kraft Foods Colombia, the idea was to demonstrate how delicious is the filling in a cookie since these had no filling previously, in addition to introducing two new flavors and two new color palettes for the brand that only had its classic flavors on the market.
For the commercial, a fun concept was worked out, such as being in the middle of an unexpected situation in which allusion was made to being the filling, the cookies were a success in sales and a starting point for other new special editions.
CREDIT
- Agency/Creative: MAYO Draft FCB
- Article Title: Club Social Special Edition
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: Colombia
- Market Region: South America
- Project Deliverables: Brand Strategy, Illustration, Packaging Design, Photography, Tone of Voice
- Format: Bag
- Substrate: Metal, Plastic
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
