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Cloudy Student Packaging Design Concept

Cloudy Student Packaging Design Concept

Foam “Cloudy” is an ideal tool for careful and effective care of your four-legged friend.

Bathing procedure using foam “Cloudy” will be a true pleasure for your pet. The gentle and soft foam relaxes and soothes the animal, creating an atmosphere of calm and comfort. Thanks to the foam, the moment of care will become not just a procedure, but a real ritual of love and care for your pet

The idea of packaging originates in the image of clouds, in which we often see the outlines of animals. Also, this association develops in the illustration, which depicts animals in fluffy foam, as if our contented pet is hidden in it.

The brand-innovator offers an unusual vacation for pets, as well as helps to carry out the bathing procedure without stress for the owner and pet. Therefore, it was decided that the overall design style should be a little naive, calm, and the graphics are designed in a minimalistic style. The color scheme is constructed using green shades, as a reference to the natural composition. A bright experimental rabbit bathing product has also been added to the range, differing in color, but emphasizing the line.

The concept of images of clouds and foam is being further developed in offline and online channels: in social networks, as well as in the design of retail outlets, as an additional element that attracts attention. Wobblers in the form of clouds attract attention and are a functional carrier that informs about promotions.

The overall design of the packaging helps to stand out on the shelf among competitors thanks to a cute design that evokes a smile and positive emotions.

CREDIT

  • Agency/Creative: Irina Matveeva
  • Article Title: Cloudy Student Packaging Design Concept
  • Organisation/Entity: Student
  • Project Type: Packaging
  • Project Status: Non Published
  • Agency/Creative Country: Russia
  • Agency/Creative City: Moscow
  • Market Region: Europe
  • Project Deliverables: Packaging Design
  • Format: Bottle
  • Industry: Beauty/Cosmetics
  • Keywords: packaging design

  • Credits:
    Teacher: Leonid Slavin

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