The good folks at Climes came to us with an aim to create a graphical system that would follow a visual synchrony throughout all their products and services. The challenge was to capture what they aim to do and also create enough room in the system for new properties and services. Climes helps people take climate action in one click and has many tools that help individuals offset their carbon footprint. Making climate action as normal your morning cup of coffee.
The main keywords we worked around were: Trust + Empowerment + Exclusivity + Ecologically elite
The project started as a brand kit design project but eventually it was realigned to be a minor upgrade, a step up in branding.
Keeping this as a step up, we stuck to the original logo design concept but redesigned it for more legibility and a crispy look.
We created a fun 3d universe, Climesverse ( term coined by folks @climes.io )
The initial concept was of a climes light that carbon neutralises everything it touches. This lead us to include a variety of gradients that represents the Climes light.
For colours, Power Purple remained as a primary colour, with a few secondary colours and room for more to come to keep the branding flexible for future products/services.
For icons, we created a system and a library of assets and also a step by step guide on how to create and or use the pre existing assets from Stock websites.
The goal was to keep the design process simple so that the design team at Climes can take it ahead and create various extensions using the guideline we established.
The team took ahead the groundwork we layed out and applied the system to all of the existing web pages and communication channels.
The brand transformation was a result a fun, collaborative and cohesiv efforts and the results came out pretty good. Happy to see Climes become Climes!
- Agency/Creative: Cohesiv
- Article Title: Climes Rebranding by Cohesiv
- Organisation/Entity: Freelance
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: India
- Agency/Creative City: Mumbai
- Market Region: Asia
- Project Deliverables: Brand Architecture, Brand Design, Brand Guidelines, Brand Refinement
- Industry: Public Utility
- Keywords: Environment, Emissions, Carbon Neutrality, Brands identities, Logos Redesign, Single glyphs, Gears, Variable fonts, Sustainability, Climate crisis
Designer: Siddharth Wankhade