Cleyo’s earth-conscious skincare draws its inspiration from its wide array of natural ingredients. An inventive and lavish cosmetic line, Cleyo’s heart and soul relies in no other than it’s passion for beauty.

Influenced by Korean skincare culture, the latin-american brand combines a rich number of elements into it’s fun yet refined design. The brand’s polished color palette is conformed by soft pastel tones, using a simple yet daring typography that makes every label pop up.

To complete the brand identity, cleyo’s boxes are printed *on recycled paper* with gorgeous handmade illustrations on the inside, providing a unique element that embodies one of the brand’s greatest assets: its unique authenticity and natural quality.

Main design challenge:
Create an identity that stands out from a crowded clean beauty product market.

Main design goal:
Highlight the benefits and qualities of every product under the same identity system.

Cleyo is a brand created especially to give health, vitality, and care to your lips. With natural ingredients, simple and highly effective formulas; Its exclusive selection of products has been created to give the ideal touch to your mouth in each facial routine. Cleyo is certified cruelty-free by PETA.

This brand has been used by people with skin problems and the results have been fantastic.
The design and packaging of these products have positioned the brand within a market saturated with products.