This is a citrus flavored Chinese Baijiu called “Zhi Hou”. In Yunnan, China, people will turn good quality citrus brewing into baijiu. The raw material ratio of this product has reached the level of 20 pounds citrus brewing a pound Baijiu, so it can only be sold in limited quantity.
We designed the bottle into a ball shape, and made irregular bulges at the shoulders of the bottle, so that the shape would not look so monotonous. The shape of the bottle cap, we directly simulated the branches of citrus, when the bottle was put into the orange bag, the bottle cap would be exposed. It would look more like a real citrus, so that people would know the flavor of the Baijiu immediately, so as to achieve better communication effect.
- Agency/Creative: ShenZhen Lingyun creative packaging design Co.,Ltd.
- Article Title: Citrus Flavored Chinese Baijiu Packaging Design
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: China
- Agency/Creative City: ShenZhen
- Market Region: Asia
- Project Deliverables: Packaging Design
- Format: Bottle
- Substrate: Glass Bottle
- Industry: Food/Beverage
- Keywords: WBDS Agency Design Awards 2021/22
Creative Director: Xiongbo Deng
Designer: Xiongbo Deng, Xing Liu