“Focus” is a show that invites the viewer to a world where every moment is filled with surprise, absurdity becomes the norm. The main character is a clown whose path lies through a series of strange and unpredictable encounters. He encounters characters living by their own laws, each of whom is full of contradictions and demonstrates superiority, eccentric character. Each character breaks the rules of the familiar world, which contains elements of comedy, the same light, fascinating horror. In this world, there is no logic or familiar laws, and each character acts as dictated by his position, sometimes absurd nature. Here, the absurd is the aforementioned part of reality.

The identity of the “Focus” project is built on graphics in the style of old-school tattoos, which immerses the viewer in a retro atmosphere and creates a feeling of a strange journey, as if from an old circus, but with a modern interpretation. The pictograms emphasize the character of each hero, their outrageousness and unpredictability, the game on the edge of caricature and grotesque. This visual style adds absurdity to what is happening, adding a slight touch of mystery and mysticism.

The name “Focus” itself becomes part of the show. Each character interferes with its letters, enters into interactive relationships with them and seems to play with the elements of the font. The letters are distorted, bent, realized – and a real performance is played out against their background. Thus, through interaction with the text at the level of identity, a sense of chaos and uncontrollability that reign in this world is created.

The “Focus” project is both a circus performance and a visual experiment that reveals the beauty and madness hidden in each of us.