CIRA Education, the largest integrated provider of educational services in the Egyptian private sector, has recently undergone a brand refresh, including a redesign of its logo, identity, stationery, communication templates, and brand guidelines. The new identity, which features an integration of an open book and Seshat’s star of wisdom. The rich burgundy color, reflects the institution’s commitment to academic excellence and innovation.
The redesign of CIRA Education’s overall identity was undertaken to modernize the brand and create a more cohesive and consistent visual language across all touchpoints. The new logo, which is more contemporary and dynamic, reflects the institution’s commitment to innovation and adaptability, while the use of burgundy adds a sense of sophistication and gravitas to the brand.
In addition to the logo redesign, CIRA Education’s brand guidelines have been updated to provide clear direction on how to use the new visual identity across all communication channels, including print and digital media. The new guidelines ensure that all materials produced by the institution are consistent, professional, and aligned with the institution’s core values.
The redesign of CIRA Education’s identity is more than just a visual refresh. It represents a new chapter in the institution’s history, where it is committed to providing high-quality education and support services to students while embracing innovation and modernity. The new identity communicates CIRA Education’s core values.
CREDIT
- Agency/Creative: Bladesmith
- Article Title: CIRA Education Brand Identity
- Organisation/Entity: Agency
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: Egypt
- Agency/Creative City: Cairo
- Market Region: Middle East
- Project Deliverables: Brand Architecture, Brand Design, Brand Guidelines, Brand Strategy
- Industry: Education
- Keywords: CIRA, Branding, Education, Guidelines, Egypt, Learning
-
Credits:
Founder & ECD: Ahmed Mansour
Art Director: Walid Hussein
Art Director: Abanob Maccari
Senior Graphic Designer: Fadwa Ahmed
Operations Manager: Reham Salem
Brand Planner: Malak Mohamed
Brand Executive: Nader Saad